Open Source, a failed marketing term

The Open Source Initiative is a marketing program for free software. It's a pitch for "free software" on solid pragmatic grounds rather than ideological tub-thumping. The winning substance has not changed, the losing attitude and symbolism have.
http://www.opensource.org/advocacy/faq.html

        OSI (1998) 
-> could not obtain Open Source Trademark
2002: New trademark "OSI Certified"

        Bruce Perens (1999)
                It is time to talk about Freedom again.

        "What use are open sources with out freedom?"